Nike Signs Dos Santos

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When Nike sponsors you, you know you've arrived on the international sports scene.


Your financial woes can be out for the count for the foreseeable future.

But even much more impactful if your a budding new mainstream sport. Well, if you can call 19 years budding. If Citizen Kane could still remember "rosebud" than we can still fondly recall UFC's Royce Gracie and his BJJ conga line to the octagon as if it was just yesterday.

An Air Jordan type Nike deal has just happened to Junior Dos Santos, the UFC Heavyweight Champion (15-1 MMA, 9-0 UFC. He faces Cain Velasquez again on December 29th.

Junior joins Anderson Silva and Jon Jones as the two other Nike sponsored UFC athletes.

Hurray for mixed martial arts and black and white international motivating ads that became popular with the Jordan era and more recently World Cup Soccer.

Here's to every young kid from the streets of the City of God to Karachi, from Mumbai to San Salvador, rocking a silhoutte of two saints and a swoosh. 

If your an aging athlete thinking about taking up a new sport or are contemplating putting your son or daughter in the sport, the financial and international celebrity cache and status is now worth it.  Dont think too much..

Just do it.